For the first time in 20 years, Fiat Chrysler Automobiles have topped the Strategic Vision Total Quality Awards, thanks to the strength of six segment leaders from Jeep, Ram, Dodge, and Fiat.
According to Strategic Vision, cars keep getting better and better every year, making it more and more difficult for a single winner to stand out in each category. The organization measured over 155 specific aspects of more than 46,000 customers’ experiences with new vehicles.
In the Specialty Coupe category, the Dodge Challenger tied at the top with the MINI Cooper Countryman (which is strangely not a coupe). The Jeep Wrangler Unlimited scored highest in the Entry SUV segment, as did the Dodge Durango among Mid-Size SUVs. Finally, Ram was named the Best Non-Luxury Brand, which, in terms of total quality, helped FCA achieve the highest overall score! Make sure to check out our inventory at Lawton Chrysler to see if you spot any of them!
“FCA has incrementally risen from one segment leader in 2010 to six segment leaders in 2015. Though at Strategic Vision we often preach about looking forward, it’s hard to not be in admiration of the turn-around achieved by FCA (Chrysler) company employees,” says Strategic Vision Senior Vice President Christopher Chaney.
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