Today’s Most Popular Car Colors

Things are shifting in the wonderful world of car hues, and long-standing favorites are taking a backseat to less-traditional, more exciting colors – if you’re a man, that is. For women, classic neutrals and practical paint colors poised to stand the test of time remain top choices.

So – what are this year’s most popular car colors?

According to a study by iSeeCars, men are ditching sporty classics like red and black in favor of modern hues like orange, yellow, and brown. In fact, orange gained a staggering 73.3% in popularity this year, while red dropped by nearly 33%, to number four on the list. 

Conversely, women know what they want – and its gold, silver and beige cars (in that order).

“These study results could suggest that women are more practical in their choices. For the most part, they may just want to buy a reasonably priced car that safely drives them around,” said Phong Ly, co-founder of iSeeCars. “On the other hand, for men, perhaps they may be a bit more idealistic about cars, preferring something that has speed and is fun to drive.”

iSeeCars analyzed 30 million used vehicle listings and the color requests today’s shoppers are making, and broke them down by gender. Here at Lawton Chrysler Dodge Jeep Ram, we want to know what you think – does this study reflect your preferences? Tell us in the comments!

Regardless, we’ll help you find a car to reflect your unique personality. Stop by to see our broad lineup of vehicles, and long list of color options.

See some of our fun colored inventory!

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Heavy Duty

For certain jobs, you need the right kind of tool. That’s where Ram Heavy Duty trucks come in. These trucks are designed to tackle the big jobs, the tough ones, the ones that might send others running and screaming.

Ram 2500 Heavy Duty

When you pick up the Ram 2500 with the standard 5.7-liter HEMI V8 engine, you can enjoy the benefits of the best-in-class power with the support of 410 horsepower and 429 lb-ft. of torque.  

Of course, it’s not just about raw power with the Ram 2500. Optional UConnect 8.4-inch touchscreen ensures that you stay comfortable, and properly entertained, on your way to and from the job site.

Ram 3500 Heavy Duty

Nothing beats the Ram 3500. When equipped with 6.7L Cummins Turbo Diesel I6 engine and AISIN automatic transmission, the 3500 delivers best-in-class torque at 900 lb-ft. and best-in-class diesel towing at 31,210 lbs.

The 3500 is packed with standard features that let you know it means business. It features power lumbar adjustment, fog lamps and standard UConnect 5.0 with 5-inch touchscreen.

Whether you go with the Ram 2500 Heavy Duty or the Ram 3500 Heavy Duty, know that you are investing in extraordinary reliability, strength and a ruggedness that you can only get with Ram. 

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Rhino Clear Coat is available on the 2016 Jeep Cherokee Trailhawk! Not sure what that is? Keep reading!

First, the Jeep Cherokee Trailhawk has been completely revamped for the 2016 model year in just about every category. According to NY Daily News, “This special model is equipped with every serious off-roading piece of hardware Jeep offers for the Cherokee, making it so much more than a typical crossover SUV.” 

From the engine, to safety advancements, the Trailhawk should be high on the list for your next vehicle purchase.

The new Rhino Clear Coat is a premium coat that is applied on top of the final color to provide extra protection. It is necessary and helpful especially for a vehicle that is taken off-roading. It repels anything Mother Nature can throw at it except maybe an actual Rhino. The Rhino coating also provides an exquisite shine and gloss effect to the Exterior of the vehicle.

Being in Lawton, everyone knows that in a single day the weather can change from sun to hail. Or from high winds to a tornado in an instant. This extra step of precaution could save you money on car repairs from damage to their vehicle! Not only that, but it looks pretty awesome as well.

Come on in to Lawton Chrysler Jeep Dodge Ram to learn more about this Rhino Clear Coat on the 2016 Jeep Cherokee Trailhawk today! Our Lawton cars for sale inventory includes the Chrysler Pacifica, Dodge Hornet, Dodge Durango, Ram 1500, Ram 2500, Ram 3500, Ram Chassis Cab, Grand Wagoneer, Jeep Compass, Jeep Gladiator, Jeep Grand Cherokee, Jeep Wrangler, Jeep Wrangler 4xe. Reach out to our Lawton car dealership to schedule a test drive today.

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Dodge HEMI Hellcat Engine

No engine has more power or performance behind it than the legendary Hellcat engine. The supercharged 6.2-liter HEMI V8 engine roars to life with unprecedented horsepower behind it.

The Hellcat engine is truly a mechanical masterpiece, taking many hours and brainpower from the automotive world’s most advanced engineers. When they were done, they gave the engine line the name “Hellcat,” after a fighter aircraft from World War II.

Just how powerful is the Hellcat? Powerful enough to produce a stupefying 707 horsepower. This insane amount of drive is what helps make the Dodge Challenger the most powerful muscle car available. Additionally, the engine produces 650 lb-ft. of torque, enough to complete any task thrown its way.

The Challenger is not alone in its possession of the Hellcat. The all new Dodge Charger can also come equipped with this beast, allowing for it to achieve new levels of performance as well.

When it comes to producing earth-shattering energy, the Hellcat HEMI engine is the only true choice.

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Only in Texas can you find something called the Texas Truck Rodeo. The Texas Truck Rodeo is an annual event organized by the Texas Auto Writers Association. The many different trucks manufactured that year are put to the ultimate test. Both on-road and off-road tests are completed over the course of the day. The writers then decide which trucks are the best in a variety of categories. Twenty-four awards are decided on, and given out!

FCA US brands won eight of the twenty-four possible awards making up one-third of the accolades! Michael Marrs, president of the Texas Auto Writers Association, said of the achievement, “The Truck Rodeo was extremely competitive this year with a record number of media and vehicle entries, so it’s impressive that the FCA brands received top awards in numerous categories.”

The following FCA vehicles won recognition at the 2015 Texas Truck Rodeo:

Full-Size Pickup Truck: 2016 Ram 1500

Heavy Duty Pickup Truck: 2016 Ram 2500

Mid-Size SUV: 2015 Jeep Grand Cherokee

Mid-Size Luxury SUV: Jeep Grand Cherokee Summit

Compact SUV: 2016 Jeep Cherokee

Off-Road Utility Vehicle:  2016 Jeep Wrangler Unlimited

Compact Crossover Utility Vehicle: 2015 Jeep Renegade

Full-Size SUV: 2015 Dodge Durango

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Mopar, the official parts producer for Chrysler, Dodge, Jeep, and Ram vehicles, has introduced a customer service analyzer to help auto dealerships enhance customer experience. The new Mopar Service Capacity Analyzer predicts the best customer service strategies both now and in the future.

The Service Capacity Analyzer uses algorithms to make these predictions based on factors such as the number of technicians and advisors as well as available hours. Dealers can also use the analyzer to test hypothetical situations and determine the best course of action, the data for which is compiled on a summary page. The analyzer predicts customer needs out to the year 2018.

The analyzer is offered in conjunction with other supportive materials and incentives from Mopar. This includes a Service Capacity Guidebook and incentive programs like the Technician Warranty Exemption Program and the Shop Competency Program. Mopar also offers the Career Automotive Program, which works with auto tech schools to match up newly trained technicians with dealerships, leading to many lifelong careers.

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For the first time in 20 years, Fiat Chrysler Automobiles have topped the Strategic Vision Total Quality Awards, thanks to the strength of six segment leaders from Jeep, Ram, Dodge, and Fiat.

According to Strategic Vision, cars keep getting better and better every year, making it more and more difficult for a single winner to stand out in each category. The organization measured over 155 specific aspects of more than 46,000 customers’ experiences with new vehicles.

In the Specialty Coupe category, the Dodge Challenger tied at the top with the MINI Cooper Countryman (which is strangely not a coupe). The Jeep Wrangler Unlimited scored highest in the Entry SUV segment, as did the Dodge Durango among Mid-Size SUVs. Finally, Ram was named the Best Non-Luxury Brand, which, in terms of total quality, helped FCA achieve the highest overall score! Make sure to check out our inventory at Lawton Chrysler to see if you spot any of them!

“FCA has incrementally risen from one segment leader in 2010 to six segment leaders in 2015. Though at Strategic Vision we often preach about looking forward, it’s hard to not be in admiration of the turn-around achieved by FCA (Chrysler) company employees,” says Strategic Vision Senior Vice President Christopher Chaney.

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FCA July Sales Up 6 Percent in July-Best Since 2005

We’re happy to report the best FCA July sales since 2005 with a 6 percent increase over last year. Overall, the automaker enjoyed its 64th consecutive month of year-over-year sales gains, which major accomplishments within each of its brands.

Multiple FCA models celebrated their best July sales performance ever, including the Jeep Wrangler, Patriot, Cherokee, and Compass, as well as the Chrysler 200, Dodge Challenger and Journey, and Ram ProMaster.

With help from the all-new Renegade, the most capable small sport-utility vehicle, overall Jeep sales were up a whopping 23 percent compared to last year, setting a 22nd consecutive month of year-over-year sales gains and the brand’s best July sales ever. Meanwhile, Chrysler brand sales were up 10 percent and Ram Truck brand sales were up 1 percent, marking their best performance since 2007 and 2006, respectively.

We hope you’ll check out all of these successful models at Lawton Chrysler Dodge Jeep Ram to see for yourself why they’ve been selling so well!

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What is it about the irresistible notification sound of an incoming text? A sound that puts your actions into auto drive – find phone, read text. Unless you physically can’t get your phone, or forget that message came in, it can seem impossible to just wait.

With such a temptation by our sides every time we get behind the wheel, it’s not difficult to understand why texting and driving has become such a problem, and why it’s so hard to kick the habit. The unfortunate truth is that if we don’t kick the texting-and-driving habit (no matter how little it happens) the outcome can become be deadly.

Next time you get behind the wheel, and every time after that, make a conscious decision to put the phone out of reach. Each time you fight the urge to grab that phone, you’ll be creating a new, healthier habit. And if this reminder isn’t enough, check out The Newswheel’s handy (and scary) infographic detailing the deadly statistics behind the texting and driving epidemic.

Here at Lawton Chrysler Dodge Jeep Ram, we encourage you to join us and take the pledge against texting and driving on AT&T’s website. It could mean the difference between life and death.

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Dodge makes some of the best vehicles around when it comes to performance. This is especially true for its extensive lineup of cars. From the Dart to the Challenger, each Dodge car is crafted with powerful performance in mind. Here is the Dodge Car lineup.

Dodge Dart

This speedy little vehicle is the perfect blend of a sedan and a sports car. Possessing both practicality and performance, the Dodge Dart is the best of both worlds for a price that’s out of this world.

Dodge Charger

The Charger recently underwent an extensive exterior makeover. It also received some serious upgrades under the hood as well, with the available Hellcat engine that can be equipped to the Charger.

Dodge Challenger

The Challenger truly puts the muscle into muscle car. No performance vehicle commands more respect and carries more authority than the might Dodge Challenger, thanks to the incredible 707 horsepower it can achieve! 

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