- For the 19th year in a row, Jeep has once again been named America’s “Most Patriotic Brand” by Brand Keys.
- The President of Brand Keys believes that patriotism is the most powerful value a brand can hold, and Jeep shows it.
- Find Jeep models for sale at Lawton Chrysler Jeep Dodge Ram.
Every year, Brand Keys surveys American consumers about brands across all industries to see which brand consumers find the most patriotic. This year, nearly 6000 Americans participated in the survey. While there were several notable brands on the list like Walmart, Coca-Cola, Netflix, and Coors, Jeep edged them all out for the win.
From Jeep
Jim Morrison, the Vice President of the Jeep Brand, North America said “It was 80 years ago this year that the Jeep brand first forged its reputation of American might during World War II … The brand’s recognition as 'America’s Most Patriotic Brand' for the 19th consecutive year is both a testament to the Jeep community and to the people who since 1941 have dedicated themselves to building iconic SUVs known around the world for outdoor adventure, freedom and off-road capability.”
From Brand Keys
Robert Passikoff, the President of Brand Keys says, “’Patriotism’ is one of the most powerful values a brand can own, and the Jeep brand has led the brand patriotism-parade since the Most Patriotic Brand in America survey was created. A brand like Jeep that can literally own a value as strong as patriotism is able to emotionally differentiate themselves from the competition and engage customers. The Jeep brand track record proves that, and we are proud to congratulate them again this year for their extraordinary accomplishment."
Special Edition Model
To honor our U.S. military members, the Jeep brand will be offering Special Edition Freedom Models across the 2021 model year lineup. These Freedom models will feature military-themed interior and exterior designs. Some examples include the large Oscar Mike military star decal on the hood, matte black/Satin Carbon wheels and accents and an American flag decal along the side of each Jeep vehicle. For the Wrangler and Gladiator models, an Oscar Mike decal on the rear tailgate will also be included. As part of its long-standing relationship with the United Service Organizations (USO), Jeep will make a $250 donation to the USO for every 2021 Freedom edition model sold.
Military Cash Bonus
In addition to the special edition Freedom models, all active and retired military service members qualify for a $500 Military Cash Bonus incentive that can be applied to all Jeep 4x4 models. Just one more way of showing support for our Armed Forces.
More New Models
The Jeep brand is preparing for the arrival of the all-new 2021 Grand Cherokee L and the all-new 2022 Grand Wagoneer. Both of these models will include the American flag on their flanks. The Grand Wagoneer will be shown off on the exterior of the company’s tower at their Auburn Hills, MI, facility. Additionally, customers looking for more can visit the Jeep Store by Amazon for patriotic merchandise.
Shop at Lawton CJDR
Lawton Chrysler Jeep Dodge RAM is proud to provide Lawton, OKC, and Oklahoma with Jeep vehicles. We offer many incentives so that you can get the best price possible. We also offer superior knowledge about the cars, trucks, & SUV’s that we sell so that you can be matched with the best vehicle for your needs. Take a look online at the different vehicles we have for sale and if you see something that you like, give us a call or take a short drive over to visit us. We can take a test drive so you can see for yourself how great the vehicles on our lot are. Our dealership is located at 215 SE Interstate Dr., in Lawton, OK. We hope to see you soon!
About Brand Keys
A national sample of 5,804 consumers ranging from 16 to 65 years of age, balanced for gender and political affiliation, were drawn from the 9 U.S. Census Regions. Consumers assessed 1,172 brands in 131 B2C and B2B categories as to their resonance for the single value – patriotism. Brand Keys assessments have been independently validated to correlate with positive consumer behavior in the marketplace at levels of 0.80+ making them some of the most accurate brand measures possible.
