Only in Texas can you find something called the Texas Truck Rodeo. The Texas Truck Rodeo is an annual event organized by the Texas Auto Writers Association. The many different trucks manufactured that year are put to the ultimate test. Both on-road and off-road tests are completed over the course of the day. The writers then decide which trucks are the best in a variety of categories. Twenty-four awards are decided on, and given out!

FCA US brands won eight of the twenty-four possible awards making up one-third of the accolades! Michael Marrs, president of the Texas Auto Writers Association, said of the achievement, “The Truck Rodeo was extremely competitive this year with a record number of media and vehicle entries, so it’s impressive that the FCA brands received top awards in numerous categories.”

The following FCA vehicles won recognition at the 2015 Texas Truck Rodeo:

Full-Size Pickup Truck: 2016 Ram 1500

Heavy Duty Pickup Truck: 2016 Ram 2500

Mid-Size SUV: 2015 Jeep Grand Cherokee

Mid-Size Luxury SUV: Jeep Grand Cherokee Summit

Compact SUV: 2016 Jeep Cherokee

Off-Road Utility Vehicle:  2016 Jeep Wrangler Unlimited

Compact Crossover Utility Vehicle: 2015 Jeep Renegade

Full-Size SUV: 2015 Dodge Durango

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Mopar, the official parts producer for Chrysler, Dodge, Jeep, and Ram vehicles, has introduced a customer service analyzer to help auto dealerships enhance customer experience. The new Mopar Service Capacity Analyzer predicts the best customer service strategies both now and in the future.

The Service Capacity Analyzer uses algorithms to make these predictions based on factors such as the number of technicians and advisors as well as available hours. Dealers can also use the analyzer to test hypothetical situations and determine the best course of action, the data for which is compiled on a summary page. The analyzer predicts customer needs out to the year 2018.

The analyzer is offered in conjunction with other supportive materials and incentives from Mopar. This includes a Service Capacity Guidebook and incentive programs like the Technician Warranty Exemption Program and the Shop Competency Program. Mopar also offers the Career Automotive Program, which works with auto tech schools to match up newly trained technicians with dealerships, leading to many lifelong careers.

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For the first time in 20 years, Fiat Chrysler Automobiles have topped the Strategic Vision Total Quality Awards, thanks to the strength of six segment leaders from Jeep, Ram, Dodge, and Fiat.

According to Strategic Vision, cars keep getting better and better every year, making it more and more difficult for a single winner to stand out in each category. The organization measured over 155 specific aspects of more than 46,000 customers’ experiences with new vehicles.

In the Specialty Coupe category, the Dodge Challenger tied at the top with the MINI Cooper Countryman (which is strangely not a coupe). The Jeep Wrangler Unlimited scored highest in the Entry SUV segment, as did the Dodge Durango among Mid-Size SUVs. Finally, Ram was named the Best Non-Luxury Brand, which, in terms of total quality, helped FCA achieve the highest overall score! Make sure to check out our inventory at Lawton Chrysler to see if you spot any of them!

“FCA has incrementally risen from one segment leader in 2010 to six segment leaders in 2015. Though at Strategic Vision we often preach about looking forward, it’s hard to not be in admiration of the turn-around achieved by FCA (Chrysler) company employees,” says Strategic Vision Senior Vice President Christopher Chaney.

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FCA July Sales Up 6 Percent in July-Best Since 2005

We’re happy to report the best FCA July sales since 2005 with a 6 percent increase over last year. Overall, the automaker enjoyed its 64th consecutive month of year-over-year sales gains, which major accomplishments within each of its brands.

Multiple FCA models celebrated their best July sales performance ever, including the Jeep Wrangler, Patriot, Cherokee, and Compass, as well as the Chrysler 200, Dodge Challenger and Journey, and Ram ProMaster.

With help from the all-new Renegade, the most capable small sport-utility vehicle, overall Jeep sales were up a whopping 23 percent compared to last year, setting a 22nd consecutive month of year-over-year sales gains and the brand’s best July sales ever. Meanwhile, Chrysler brand sales were up 10 percent and Ram Truck brand sales were up 1 percent, marking their best performance since 2007 and 2006, respectively.

We hope you’ll check out all of these successful models at Lawton Chrysler Dodge Jeep Ram to see for yourself why they’ve been selling so well!

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What is it about the irresistible notification sound of an incoming text? A sound that puts your actions into auto drive – find phone, read text. Unless you physically can’t get your phone, or forget that message came in, it can seem impossible to just wait.

With such a temptation by our sides every time we get behind the wheel, it’s not difficult to understand why texting and driving has become such a problem, and why it’s so hard to kick the habit. The unfortunate truth is that if we don’t kick the texting-and-driving habit (no matter how little it happens) the outcome can become be deadly.

Next time you get behind the wheel, and every time after that, make a conscious decision to put the phone out of reach. Each time you fight the urge to grab that phone, you’ll be creating a new, healthier habit. And if this reminder isn’t enough, check out The Newswheel’s handy (and scary) infographic detailing the deadly statistics behind the texting and driving epidemic.

Here at Lawton Chrysler Dodge Jeep Ram, we encourage you to join us and take the pledge against texting and driving on AT&T’s website. It could mean the difference between life and death.

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Dodge makes some of the best vehicles around when it comes to performance. This is especially true for its extensive lineup of cars. From the Dart to the Challenger, each Dodge car is crafted with powerful performance in mind. Here is the Dodge Car lineup.

Dodge Dart

This speedy little vehicle is the perfect blend of a sedan and a sports car. Possessing both practicality and performance, the Dodge Dart is the best of both worlds for a price that’s out of this world.

Dodge Charger

The Charger recently underwent an extensive exterior makeover. It also received some serious upgrades under the hood as well, with the available Hellcat engine that can be equipped to the Charger.

Dodge Challenger

The Challenger truly puts the muscle into muscle car. No performance vehicle commands more respect and carries more authority than the might Dodge Challenger, thanks to the incredible 707 horsepower it can achieve! 

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